About Discover Texas

One Texan at Heart, One Travel Guide Done Right

I'm Scott — a Southern California native who has been exploring Texas for years and fell in love with everything from Hill Country wine trails to Big Bend sunsets. After years of obsessive trip planning and countless road trips across the Lone Star State, I decided to build the travel guide I wished existed: real prices, honest recommendations, and none of the sponsored fluff.

Scott · Southern California native · Travel obsessive · Healthcare IT by day

Travel has always been my escape from the rat race — and honestly, I enjoy the planning almost as much as being there. Researching destinations, mapping routes, finding that perfect small town with great BBQ and live music. Texas grabbed me on my first road trip through the Hill Country — the wide-open spaces, the friendliness of the people, the way a breakfast taco can change your entire morning.

I've driven every major highway in the state. I've waited in line at Franklin Barbecue. I've floated the Comal River. I've watched the sun set over Santa Elena Canyon in Big Bend and hiked Guadalupe Peak at sunrise. I've eaten my way through San Antonio's River Walk and discovered that the best Tex-Mex is never where the tourists are.

I'm not a travel blogger. I work in healthcare IT. But Texas keeps pulling me back, and I finally decided to put everything I've learned into something useful — a site with real local knowledge, honest prices, video content from the places I've actually been, and an AI trip planner that builds itineraries from real travel experience. It's the resource I wished existed when I planned my first Texas road trip.

Our Story

How This Started

First Trip
Hill Country Road Trip

My first real Texas road trip: Austin to Fredericksburg, wine tasting on the 290 trail, live music at Luckenbach. I realized Texas was unlike anywhere I'd been — the scale, the friendliness, the food. The addiction begins.

Going Deeper
Beyond the Big Cities

Marfa, Big Bend, Palo Duro Canyon, Caddo Lake. Each trip goes further from the tourist trail. I discover that the best of Texas isn't in Dallas or Houston — it's in the small towns, the state parks, and the roads in between.

Documenting
Capturing Texas

I start documenting everything — video from canyons, BBQ joints, river floats, and desert highways. The idea crystallizes: why does no Texas travel site show you what these places actually look and feel like?

2025
Discover Texas Launches

The travel guide I wished existed finally becomes real — with video content, an AI trip planner, and honest recommendations from real experience. Not a side hustle with recycled content. A real guide built by someone who loves this state.

Meet the Team

The People Behind the Pages

Scott Murray
Scott
Co-founder · Writer · Videographer

Healthcare IT professional by day, Texas travel obsessive by every other waking moment. Based in Southern California. Enjoys the trip planning almost as much as the travel itself. Has driven every major Texas highway, eaten at BBQ joints across the state, floated the rivers, and hiked the canyons.

59
TX destinations covered
9
Regions explored
40+
Countries traveled
Jenice Murray
Jenice
Co-founder · Local Expert · Cultural Perspective

Filipina by birth, world traveler by marriage. Jenice brings a fresh outsider perspective to Texas travel — someone who notices what locals take for granted and asks the questions that visitors actually want answered. Her love of food, festivals, and genuine local culture shapes the recommendations that make this site different from every generic Texas travel guide.

20+
Years traveling
Pampanga
Hometown
Real
Local insights
Our Promise

What You'll Never Find Here

I built this site because I got tired of Texas travel content that's secretly a press trip recap or a sponsored hotel review dressed up as honest advice. Discover Texas exists because I wanted the resource I wished existed when I planned my first road trip.

0
Sponsored posts
ever
0
Press trips or
free hotel stays
59
Destinations
covered
100%
Real prices in
USD
If I recommend it, I've been there. If I list a price, I've paid it. If I tell you to skip something, I've wasted my own money there first. This is a truthful, fact-based site.
What We're Building

More Than a Travel Blog

Discover Texas isn't a collection of "Top 10" listicles. It's a living resource built on real travel experience and technology that actually helps you plan a better trip. Here's what makes it different:

  • 🎥 Video guides for select destinations — see the canyons, towns, and beaches before you book
  • 🤖 An AI trip planner that builds custom itineraries with real prices, not hallucinated estimates
  • 💰 Every price listed in USD, updated regularly based on what I actually pay
  • 🗺️ 59 destinations across 9 regions — from the Gulf Coast to the Panhandle
🤠
Destination Guides
Deep dives into 59 Texas destinations — not surface-level overviews, but real logistics and insider tips.
📹
Video Content
Real footage from Big Bend, the Hill Country, the Gulf Coast, and more. See it before you go.
🗺️
AI Trip Planner
Describe your dream trip and get a custom day-by-day itinerary built on real Texas travel experience.
📧
Itinerary Downloads
PDF itineraries you can take offline — complete with maps, booking links, and insider tips.